live earthA series of simultaneous 24 hour music concerts, Live Earth , designed to trigger a global movement to combat climate change was announced yesterday as part of Save Our Selves (SOS) – The Campaign for a Climate in Crisis.

SOS was founded by Kevin Wall, executive producer of Live 8, is fronted by Al Gore, Cameron Diaz, Pharrell Williams and others and will be digitally broadcast around the world by MSN.

"In order to solve the climate crisis, we have to reach billions of people," said Gore, the environmental activist, filmmaker and almost President of the US.

SOS has announced 25 of the 100 Big name artists including Red Hot Chili Peppers, Snoop Dogg, Lenny Kravitz and Black Eyed Peas.

"That’s what it takes to engage billions of people. We’re not just engaging fans of the Red Hot Chili Peppers and Snoop Dogg, or the Foo Fighters and Faith Hill. We’re engaging them and everyone in between," Wall said. "We’ve been overwhelmed by the response from the artist community and are feverishly working out the logistics for all of the bands that want to be involved."

Wall announced that Live Earth concerts will take place in Brazil, Shanghai, Japan, Johannesburg, London, Sydney, and the US.