nedbank's solar billboard scoops ad award

Submitted by turbosprout on Mon, 2007-06-25 17:01

Nedbank and ad agency Net#work BBDO were awarded best of show Outdoor Grand Prix at the Cannes Lions International Advertising Festival for a solar powered billboard that generates 1350KW to power the kitchen of a nearby primary school.

I'm really not a fan of billboard advertising, but after seeing this I think solar panels should be mandatory for all billboards! Most companies talk about their social responsibility programmes but this powerful message shows it in action and emphasises Nedbank's by-line - "make thiNgs happen".

Julian Watt, from Net#work BBDO was in Cannes to receive the prize and said "Although this is a huge win for South African creativity and we’ve been able to impress the global creative community, its real value will be realised once this prototype has been embraced by all advertisers and not just in South Africa."

"A solar billboard is especially relevant at a time when mankind is pausing to take score on the environment. I say hats off to Nedbank for seeing the value in this idea and committing to it."

Nedbank CEO Tom Boardman said he is eager to roll out many more of the "empowering" billboards in underprivileged schools all over South Africa.

It appears as though a patent is being explored to export the idea to the rest of the world. A great green idea from South Africa - way to go Net#work BBDO! [sagoodnews]

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