SideAttraction3 is a lifestyle brand based on a philosophy of consciousness, creativity, identity, freedom and being African.

The brand is inspirational in its language and aligns itself with integrity, tolerance, art and culture. The images that we create are in themselves a strong statement, in their unity of cultures and their acceptance of individuality- a lifestyle space that is truly South African.

Our roots are African, but our interest is global progressive and non-sectarian. We believe that consumers are seeking new ways in which to assert their individuality and find deeper meaning in their lives. Beyond surrounding ourselves with beautiful, desirable things, we want to know that those things contribute to our ideas about ourselves and the world we live in, in a meaningful way.

Side Attraction 3 is proud to be involved with the Ikageng Itireleng Aids Ministry, which is dedicated to the needs of those children orphaned by HIV/AIDS.